About Us — Naturium

qWE ARE NATURIUM

We bring the science of consistent skincare to every one, everywhere, every day.

Our Core Credentials Cruelty‑Free ∙ Paraben‑Free ∙ Vegan ∙ Biocompatible ∙ Gluten‑Free ∙ Dermatologist‑Tested

OUR PHILOSOPHY

True skin transformation happens when science meets consistency: choosing what works for you and sticking with it. Naturium makes that possible with biocompatible, clinically‑effective formulas for face and body. We make it easy to find the ingredients, products, and routines that are right for you.

Skin Literacy — For Every One

Consistency starts with understanding your skin — and knowing what works for you. Naturium makes it easy, with a wide range of targeted, effective products that empower you to build a routine that fits your unique needs.

Biocompatible Efficacy — For Every Where

Our formulas are biocompatible, meaning they’re made with skin‑friendly, pH‑balanced ingredients that work with your skin, not against it. Gentle and effective enough for daily use, from head to toe.

Affordable Luxury

With luxurious textures and elevated formulas at an accessible price point, Naturium turns consistent skincare into a habit you’ll actually want to keep.

Our Manifesto

  • We believe in the power of plants and the advancements of science.
  • We believe that high‑quality, innovative skincare products can also be affordable.
  • We believe that natural ingredients can be sourced responsibly.
  • We believe that not all natural ingredients are good, and not all synthetic ingredients are bad.
  • We believe that skincare formulas should be clean, but they also have to perform.
  • We believe that anything you put on your skin should be biocompatible and nourishing.
  • We believe that packaging should be sustainable and recyclable, whenever possible.
  • We believe that animals should be respected. We would never test on animals.
  • We believe in supporting local and global communities, including our own. Our products are manufactured in the United States.
  • We believe in the power of self‑care.

Our Founder — Susan Yara

“Naturium is the brand I always dreamed about. We offer elegant, high‑tech formulas at a price that can fit most budgets. It’s the way skincare should be and I hope we set the standard in this industry. Healthy skin can change your outlook on life and it starts with a good skincare routine.” — Susan Yara

Susan Yara is a beauty industry expert and content creator. She started her career as an on‑camera journalist in New York City, later working as a journalist and host at Forbes.com, PEOPLE Magazine, TotalBeauty.com, PopSugar and NewBeauty.com. She combines years of media experience with deep passion for beauty and wellness to build Naturium.

Our Promise

Every Naturium formula is designed to remain potent and efficacious down to the last drop. Derm‑tested and pH‑balanced, our products support skin’s natural biology, delivering visible results while respecting your skin barrier. Consistency is the key to skin you love.